Tips for making Lead Capture Pages that Work.

The reason for a Lead Capture Page is to get prospects to give you their name and contact information.

It is incumbent on YOU to show prospects that YOU are worthy of their time and attention, not the other way round.

Every Lead Capture page must:

• Stimulate a desire in your prospects by presenting the benefits your prospects will gain by giving you their contact information.
• Show that those benefits are unique, and that you or your offer stands out from the crowd.
• Make your prospects feel a sense of urgency to act at the earliest opportunity.
• Incite them to action.
• Be trackable, so that you know which Lead Capture pages work and which don’t.

So you need to answer these questions:

• What is YOUR USP (Unique Selling Proposition)?
• How can YOU be different so as to remove the prospects doubts or worries, and to answer their possible questions?
• How can you connect with your prospects emotions, and use their emotions to keep their interest?

APPEALING TO PROSPECTS EMOTIONS + YOUR USP/BENEFITS = KILLER COPY.

Make an offer that meets a deep inside need or solves a perplexing problem, understands their doubts, sypmathises with their resistance and answers their questions honestly.
Copywriter John Carlton.

Chris Aguilar


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