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Tips for making Lead Capture Pages that Work.
The reason for a Lead Capture Page is to get prospects to give you their name and contact information.
It is incumbent on YOU to show prospects that YOU are worthy of their time and attention, not the other way round.
Every Lead Capture page must:
- Stimulate a desire in your prospects by presenting the benefits your prospects will gain by giving you their contact information.
- Show that those benefits are unique, and that you or your offer stands out from the crowd.
- Make your prospects feel a sense of urgency to act at the earliest opportunity.
- Incite them to action.
- Be trackable, so that you know which Lead Capture pages work and which don’t.
So you need to answer these questions:
- What is YOUR USP (Unique Selling Proposition)?
- How can YOU be different so as to remove the prospects doubts or worries, and to answer their possible questions?
- How can you connect with your prospects emotions, and use their emotions to keep their interest?
APPEALING TO PROSPECTS EMOTIONS + YOUR USP/BENEFITS = KILLER COPY.
Make an offer that meets a deep inside need or solves a perplexing problem, understands their doubts, sypmathises with their resistance and answers their questions honestly.
Copywriter John Carlton.
Chris Aguilar
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Is there any benefit using Keywords in Headlines?
Should you write Headlines and Post Titles for Search engines or Humans?
SEO purists will tell you that keywords are the most important aspect of a Blog Headine.
Others will tell you that you should write for Humans.
But Keywords are the words and phrases most used by humans, when they search for information that they need.
So therefore the same Keywords need to be used for both Search Engines and Humans.
Keyword research allows you to understand what your target audience is thinking about, what information they are trying to find, and the words and niche phrases they are using.
These niche phrases are very specific and can be used to make perfect headlines that attract both search engines and humans, and help you to keep your article on topic.
Chris Aguilar
Why do you need to write Magnetic Headlines?
Your headline or title is the first and probably the only impression you make on a reader.
On average 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest of your article.
Your headline is a promise of what is to come in your article, and unless it keeps your readers attention, the rest of your article is wasted.
Your headline must promise something useful and unique, so that the reader feels a sense of must read.
If you write your headline first you will have the benefit of keeping your article on topic and relevant.
If you write your article first you are more likely to waffle and wander off topic.
Write successful Twitter posts (Tweets) by applying these same rules.
Chris Aguilar
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