Is there any benefit using Keywords in Headlines?

Should you write Headlines and Post Titles for Search engines or Humans?

SEO purists will tell you that keywords are the most important aspect of a Blog Headine.

Others will tell you that you should write for Humans.

But Keywords are the words and phrases most used by humans, when they search for information that they need.

So therefore the same Keywords need to be used for both Search Engines and Humans.

Keyword research allows you to understand what your target audience is thinking about, what information they are trying to find, and the words and niche phrases they are using.

These niche phrases are very specific and can be used to make perfect headlines that attract both search engines and humans, and help you to keep your article on topic.



Chris Aguilar